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January 7, 2024 - Branding

The ten biggest branding stories of the year

Looking back on Design Week’s biggest branding stories, from two social media giants to Girlguiding, the National Portrait Gallery and Center Parcs, via the newly named Le Shuttle. Girlguiding’s biggest rebrand for 113 years launches Landor & Fitch (now just known as Landor) has overhauled the identity of Girlguiding, the UK’s largest youth organisation dedicated to […]

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January 7, 2024 - Packaging

What will packaging design look like in 2024?

As part of our series on design in 2024, SMAKK senior creative Ollie Ennis offers their view on what packaging design might look like next year. What do you think packaging design will look like in 2024? In the next year, packaging design will continue to evolve and surpass the limitations imposed by traditional shelf-space […]

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